Archives for December 2012

Winning Winter Ways

Tips for Winter Home Sales

Winter can be a spectacular time to showcase your house. In some locations with great winter amenities like skiing and snow shoeing, this can be the busy season. For the rest of us in winter climates, take advantage and cozy up your home to wow those Buyers! Here are some ideas to put into play:

Focus on the chimney. Keep the mantle and hearth clutter free. If you have a gas fire, turn it on just before a showing. If there’s a wood fire place, have it stacked and ready to go with wood, or fill it with candles of different heights and light them just before a showing to cast a warm glow.

Turn of up the temperature. While it’s important to conserve on heat, nudge up the thermostat just before your Buyers come in to make the house feel warm and inviting.

Keep the walk ways and landings free of snow and ice making it easy and safe for Buyers to make thier way in.

Brighten up your doorway- use a seasonal dried flower wreath once the Christmas decoration season has gone by.

Set up a coat rack and a basket of shoe booties in the entry way. This makes it easy to keep the floors clean no matter what the weather.

Arrange for showings during the day time to take advantage of the strong winter sun (and make sure the windows are clean!).

Put out a bright, new welcome mat.

Leave a booklet listing local winter amenities, or features that are helpful in the winter (how close the nearest train or bus stop is; any local cross country ski courses, etc).

Scent your home with something subtle- fresh baked chocolate chip cookies are always number one on anyone’s list of favorite items to smell.

Let there be light. Since it get’s darker earlier in the winter, use timers to automatically turn on lights. This makes it easier to have the house ready for a showing as well as casts a warm glow from the outside when a Buyer is driving by for their very first look.

The bottom line- your home can sell quickly when it feels warm and cozy on a raw, blustery day.

 

What Are Words Really Worth?

Great descriptions sell your home!

While an amazing picture of your home will catch a Buyer’s eye, the accompanying description must be equally as powerful. The description you create can actually increase of decrease your profitability margin.

Words can be too vague, over used or have become passé and will be a disservice to the listing if used. The goal is to appeal to something specific that the Buyer can connect with. Stay away from the following:

Fantastic = too good to be true

Charming = small and often not updated

Spacious = vast or by removing some furniture the room looks bigger than it is

Great Neighborhood = everyone views a neighborhood differently, what is important to a young family may not be important to couple that is down sizing.

To increase your profitability, use words that reflect Buyer’s needs and wants today. Here are some great examples that Buyers are looking for: state of the art, granite, energy efficient, gourmet, and hardwood.

A great description will not only get Buyers in the door quickly, but it will lead to a quicker seller with higher profits as you have managed to meet today’s expectations.

DIY Transformations

Cabinet and Counter Transformed

There are some new products on the market for those Do It Yourselfers that can completely transform the look of your kitchen, bathroom or furniture. RUST-OLEUM® has come out with several new items that can change the look of cabinets, furniture or tile. While I have not used them myself, I have spoken to several home owners and contractors that have. They can revitalize a surface for short money when compared to pulling down tile and cabinets and replacing them with new product. Keep this in mind when either searching for a home that does not fit your expectations; or when considering putting your home on the market to give it a face lift, and you have to really consider your budget.  The image included is an example of the RUST-OLEUM® products.  I just love to find new ways to create beautiful spaces.  If you have any suggestions for products that help transform you home, let us know.