What Are Words Really Worth?

writingWhile an amazing picture of your home will catch a Buyer’s eye, the accompanying description must be equally as powerful. The description you create can actually increase of decrease your profitability margin.

Words can be too vague, over used or have become passé and will be a disservice to the listing if used. The goal is to appeal to something specific that the Buyer can connect with. Stay away from the following:
Fantastic = too good to be true
Charming = small and often not updated
Spacious = vast or by removing some furniture the room looks bigger than it is
Great Neighborhood = everyone views a neighborhood differently, what is important to a young family may not be important to couple that is down sizing

To increase your profitability, use words that reflect Buyer’s needs and wants today. Here are some great examples that Buyers are looking for: state of the art, granite, energy efficient, gourmet, and hardwood.

A great description will not only get Buyers in the door quickly, but it will lead to a quicker seller with higher profits as you have managed to meet today’s expectations.

sourced from By Referral Only

What are some trending words in for sale listings that make you sit up and take notice?

Hiding Places Buyers Never Look

What do you do when your Realtor calls and wants to show your home in say, half an hour?  Jump for joy first, since someone wants to look at YOUR home, right?  Then, panic.  As you hang up the phone, you notice that your teenagers have been at it again…your house is CLEAN, it’s just not TIDY.  Now, what do you do?

Since we all know that the first impression is important, especially if you want to sell your home in the next decade, we have a few tips that will help you quickly hide away “stuff.”  But first, you have to know where the buyers are going to look, and ensure that these places are constantly tidy.

Places that buyers will look include the oven, any closets, kitchen drawers, laundry room, and the kitchen pantry.  Think about it; these places give them an indication, essentially, of how much storage space there is.  If they’re overflowing, the buyers will think there just isn’t enough room to store their own things, since obviously you don’t have the space.  If you need a reminder of the basics of preparing your house for sale, refer back to our book, How To Sell Your House For Top Dollar – Fast.

Don’t defeat your efforts by stashing clutter in these places at the last minute, no matter how tempting it may be!

Enough of that!  What you want to know is, at the last minute, where CAN you hide things?

Under the bed.  It’s spacious, easy to get to, and no one in their right mind would get down on their hands and knees to look there during their first visit.  In addition, kids are probably used to stashing things there anyway, and can help you.

In the washer and dryer.  Who hasn’t seen the commercial where a little kid has stashed a pet in there?  We don’t recommend putting your pets in there, but clothes and shoes and “stuff” can easily fit.  Although buyers like to look in the laundry to see the size and neatness, they won’t be looking to see if you actually have things in there.  Our caution is to let everyone in the family know that it’s a hiding place, and to never start the machines without checking the contents first.

In the refrigerator.  This is risky; you know your kids are going to be in and out of the fridge – and how embarrassing would it be to have a shoe fall out?  On the other hand, if you’ve just walked in from the grocery, you can certainly stash the entire grocery bag in there, until you’re ready to unpack it and put things away neatly.

Behind the couch.  That is, if the couch is against the wall.  We all know that things get trapped there anyway, so it could be a quick opportunity to drop a toy or wayward socks for a quick fix.

In the trunk of your car.  Your garage or carport needs to be tidy.  If it isn’t garbage day, yet you have bags lying around, drop them in.  Skateboards and roller blades are a hazard anyway, so drop them in, too.  Nobody has a right to check in your vehicle – take advantage of that fact!

Let me leave you with this quick story.  My best friend, being a naturally organized person, has clothes closets organized by color and like items, linen closets with towels and sheets stacked by size and color, and jars in her kitchen pantry with labels facing the front like a grocery store shelf.

This may seem extreme, but when she showed the house for sale, one buyer actually told her that he’d buy her home for the state of her closets alone!  He believed that if she paid that much attention to a closet, that she must have taken that kind of care with the rest of her home.

an exerpt from by referral only 

 

 

Should I Stay or Go? info for Sellers

When agents are showing your home to a prospective buyer, sellers often wonder should they stay or should they go? Some reasons sellers want to stay are because they think agents and buyers won’t be able to find everything, that they must be there to point out important features. Truthfully, most just want to be present to see buyer reaction firsthand.

Perhaps You Should Go…

Sellers should be aware that at the very least buyers feel uncomfortable when they are present, and that it can actually kill a sale. Buyers often won’t even open closet or cabinet doors when the seller is home, and when they cannot view a house comfortably, they’ll hurry up and move on to the next one.

Sellers want to talk, and not just about the house. You never know when a buyer will be turned off by the mood of the seller, or by a statement the seller makes. Buyers are there to look at the house, not chit chat about hobbies or the weather or worse–politics and other controversial topics.

If you (the seller) must be home during a showing, perhaps just go outside, take the dog for a walk or stay put in one location, do not wander around with the agent and buyers.